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How Steve Jobs can help you succeed
January 22, 2009
Innovation distinguishes between a leader and a follower.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
I'm as proud of what we don't do as I am of what we do.
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is -- are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.
Image: Steve Jobs takes the stage beneath a sign that makes light of reports on his health at Apple's 'Let's Rock' event. | Photograph: Robert Galbraith/Reuters
Also read: America's first CTO may be an Indian
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