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How Steve Jobs can help you succeed
January 22, 2009
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them -- not something they'd want now.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline.
We are very careful about what features we add because we can't take them away.
Image: Steve Jobs speaks at Apple's 'Let's Rock' event. | Photograph: Robert Galbraith/Reuters
Also read: Satyamgate: A primer
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