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How Steve Jobs can help you succeed
January 22, 2009
There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.
Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
(We want to) get new products out there and have new ways to buy them. I think if we manage the top line, the bottom line will follow. I don't know what the future will bring, but we're working as fast as we can.
We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place -- the last thing we were going to do is lay them off.
Our DNA is as a consumer company -- for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Image: Steve Jobs discusses his company's iTunes product. | Photograph: Robert Galbraith/Reuters
Also read: The new VW Beetle sets pulses racing!
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