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Secrets of success from Google co-founder
January 5, 2009
We're trying to use the web's self-organising properties to decide which things to present. We don't want to be in the position of having to decide these things. We take the responsibility seriously. People depend on us.
Google is organised around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled and hard working stars. We hope to recruit many more in the future. We will reward and treat them well.
By always placing the interests of the user first, Google has built the most loyal audience on the web. And that growth has come not through TV ad campaigns, but through word of mouth from one satisfied user to another.
You don't want to be Tesla. He was one of the greatest inventors, but it's a sad, sad story. He couldn't commercialise anything, he could barely fund his own research. You'd want to be more like Edison. If you invent something, that doesn't necessarily help anybody. You've got to actually get it into the world; you've got to produce, make money doing it so you can fund it.
Invariably we try 10 things that don't quite work out in order to do one thing that's successful. And we learn a lot in doing the 10 things that didn't quite work.
Image: An employee plays with Lego at Google's New York City office, March 10, 2008. | Photograph: REUTERS/Erin Siegal
Also read: 10 biggest wealth creators of 2008
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