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Secrets of success from Google co-founder
January 5, 2009
We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.
We think a lot about how to maintain our culture and the fun elements. I don't know if other companies care as much about those things as we do.
It is an advantage being young. You don't have as many other responsibilities.
If you have a great product that meets people's needs, they start telling their friends, especially when it's a search engine, which is something that everybody has to use. So we've actually been growing 20 per cent per month, compounded, for our whole history, and without spending any significant money on advertising. It's an incredible phenomenon.
We were, I guess, lucky enough to be trying to be profitable long before it was fashionable, and that was a really good decision. I think it's more luck than real insight on our parts, but Sergey and I really felt a lot better about having a business that could actually make money. So we figured that once we were at that stage then not much could hurt the company.
Image: At the new Google offices in downtown San Francisco, USA, employees work in their shared office space, decorated with a safari theme, March 3, 2008. | Photograph: REUTERS/Erin Siegal
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