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Why Maggi is India's most valued brand

April 14, 2009

The IDFC-SSKI report says that almost 60 per cent of the FMCG volumes in the country come from price points below Rs 10.

The share of such products for Nestle has improved from 21 per cent some years ago to 30 per cent now and is expected to rise further.

This is a clear indication of the company's pricing strategy.

Image: Maggi readymade pastes

Also read: Why India is facing financial pain

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