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Why Maggi is India's most valued brand

April 14, 2009

Hegde says that there is no evidence of down-trading so far.

Still, the company is taking no chances and is extending its distribution reach to smaller towns and cities.

Maggi happens to be Nestle's most widely distributed brand in the country. Through independent channels, it reaches those villages where the company has no presence, according to Hegde.

This is also the time that Maggi's value-for-money pack priced at Rs 5 is expected to come handy. (The regular pack comes for Rs 10.)

"It is no longer an aspirational product for any socio-economic category of consumers," says Hegde.

Image: Maggi Pizza Mazza

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