Not that all Maggi brand extensions have met with success in the past.
Nestle had launched its Maggi range of pickles some years back. But the product was withdrawn.
It has also experimented with Maggi soup cubes, the sales of which are now restricted to a handful of markets in the country.
Two reports recently put out by investment analysts, one by IDFC-SSKI Securities and the other by Citi Investment Research, say that the slowdown in the urban markets could impact adversely Nestle's prepared dishes and cooking aids business which accounts for 21 per cent of the company's annual revenue.
Maggi, in other words, could become a victim of down-trading.
"Nestle may not gain significantly in an economic recovery led by the rural sector given its high urban exposure," says the Citi report released early March.
Image: Maggi Pichkoo
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