In the recent past, Nestle has moved fast to plug any flank that could be attacked by rivals.
It first launched Maggi rice noodles targeted at consumers in the east and south, where rice for the staple meal.
Next, it came out with instant noodles in a cup which is ready to eat after pouring some hot water in it. This was meant for consumption on the go, including offices. It was a product for the urban markets.
The volumes might be low but it has a wide lead over any company which might target these categories.
Image: Maggi cubes
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