Chiranjeevi, a Padma Bhushan awardee who has acted in 148 films in his three decade long career, is among the highest paid actors in the country and has a massive following particularly among the youth.
Chiranjeevi is a hero often seen as in the mould of the late N T Rama Rao with an image of a do-gooder, kind-hearted and loving family man.
When he dons the political robes analysts feel it will be a kind of repeat of the era. NTR -- the demi-god of Telugu cinema who stormed to power within nine months of floating Telugu Desam Party in 1983, achieving a feat that is unparallel in India's political history.
The admirers of Chiru, as Chiranjeevi is referred to in film circles, are hopeful that their hero will re-create the magic of NTR while some others argue that he lacks the charisma of NTR.
Image: Chiranjeevi receives the Padma Bhushan from former President A P J Abdul Kalam.
Also see: A father's dilemma