Suparna Mitra, global marketing head, Titan, says, "The fact that Aamir constantly reinvents himself -- on his own -- and is a leader in his field, makes it beneficial for us to have him as a brand ambassador."

Samsung, in fact, has emerged from the number four position to number two position in GSM handsets, within just a year of being associatewith the actor, says Asim Warsi, GM (marketing), mobile division, Samsung Electronics.

Even Vikram Kaushik, CEO & MD, Tata Sky, feels that Aamir's association with the brand has been immense.

"He's willing to take up challenges, even if it means having his face half made-up as a woman, and another half, as a man," he adds, speaking about the Tata Sky advertisement that was on air sometime last year.

With films like Delhi Belly [an adult comedy] and 3 Idiots [loosely based on Chetan Bhagat's Five Point Someone] coming out from his production stable, Khan is already working out logistics to promote them to his audiences.

He knows the art of marketing and this time round too, success will continue to be Khan's second name.

In the picture: Aamir Khan in a TATA Sky ad