Khan works on the creative aspects of the advertisements personally and that's a reason why, for instance, the marketing skills extend to almost all of his films that he supports and acts in.
Ghajini's release, for example, saw a special Samsung handset which was promoted in the film.
A leading multiplex owner reveals that before the release of the film, some multiplex owners even met the actor at his Panchgani residence where he worked a marketing campaign personally for Ghajini.
What followed later was the now-famous haircut that was sported by employees in select multiplexes.
How does he manage to reinvent himself again and again?
According to a Spice PR spokesperson, "Aamir doesn't have any brand manager planning anything for him. He just does everything on his own. So if he believes in a cause, he'll do it, not worried about what others might think."
Bijoor adds, "There's one major difference between Aamir Khan and the others. Audiences, without putting him on a pedestal, can relate to him. They want to hear what he says, because he's very seriously involved."
In the picture: Aamir Khan in a Samsung ad
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