The MTV Lycra Style Awards, true to its name, asserted style over substance on October 25 at Andheri Sports Complex in suburban Mumbai.
In an interesting fusion of all things stylish, the show featured live music, new collections from hot designers, stunning models and some of Bollywood's most famous faces.
Hrithik Roshan, Shah Rukh Khan and Dhoom 2 were the event's big winners.
For the show's climax, the girls from Chak De! India came onstage to present the final award: MTV Maha Style Icon. In fitting fashion, their coach won in a landslide, giving SRK one more reason to call himself King.
After accepting the trophy, Shah Rukh joked about his own fashion sense.
"I just wear all black, so no one knows I'm wearing the same outfit again and again. Or blue jeans and a white shirt, you can always borrow them from a friend and you'll look okay."
All the while, female fans clamored from every direction, with shouts of "Show us your body!" and "Six pack!"
Deepika Padukone, who is working alongside SRK in Om Shanti Om modelled a stunning pink sari, drawing tremendous applause as she glided up and down the runway.
Text: Matthew Schneeberger | Photos: Sanjay Sawant
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