L'Oréal models (left to right) Noemie Lenoir, Laetitia Casta and actress Andie MacDowell sizzled at the The Matrix: Reloaded premiere.

L'Oréal is the official partner of the Cannes Film Festival for the fifth successive year.

Bollywood's Aishwarya Rai and French actress Virginie Ledoyen (The Beach) are also spokespersons for the brand.

(Photo by Steve Finn/GettyImages)