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How Steve Jobs can help you succeed
January 22, 2009
We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.
Image: Steve Jobs smiles while discussing the new iPhone 3G. | Photograph: Kimberly White/Reuters
Also read: Hello sir, got a job?
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