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How Steve Jobs can help you succeed
January 22, 2009
Being the richest man in the cemetery doesn't matter to me... Going to bed at night saying we've done something wonderful... that's what matters to me.
We do not say anything about future products. We work on them in secret, then we announce them.
You know, we don't grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved... I mean, we're constantly taking things. It's a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
If you live each day as if it was your last, someday you'll most certainly be right.
Image: Steve Jobs holds Apple's new Macbook Air notebook computer. | Photograph: Robert Galbraith/Reuters
Also read: Success tips from world's top management guru
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