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Can Reliance win 100 million mobile users?
January 21, 2009
"One of our competitors, which recently started service, spends Rs 30 crore (Rs 300 million) on advertising, but got only 70,000 subscribers in a month. We have refrained from doing so," says Shukla.
But is RCom overstretching itself by targeting 100 million mobile subscribers? Most analysts agree that the mobile market would hit the 600 million mark by 2012, nearly twice the current size, which has been reached with just seven players. With six new players joining the fray and incumbents controlling at least 70 per cent of the net additions, it might be difficult to get more than 30 million customers each and that would only materialise three years down the line.
Also read: Gadgets to watch out for in 2009
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