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Secrets of success from Google co-founder
January 5, 2009
From its inception, Google has focused on providing the best user experience possible. While many companies claim to put their customers first, few are able to resist the temptation to make small sacrifices to increase shareholder value. Google has steadfastly refused to make any change that does not offer a benefit to the users who come to the site.
You (the Google user) want answers and you want them right now. Who are we to argue?
Many leaders of big organisations don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.
If we are not trusted, we have no business. We have such a lot to lose; we are forced to act in everyone's interest."
I would rather have people think we're confused than let our competitors know what we're going to do.
Image: Naturalist David Attenborough speaks at the launch of the new Google Earth Outreach programme in London April 10, 2008. The programme is designed to help charities and NGOs highlight their work and cause to a mass audience using Google Earth maps and satellite imaging. | Photograph: REUTERS/Luke MacGregor
Also read: Top 10 technology breakthroughs of 2008
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