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Management gems from Richard Branson

October 3, 2008

'If you don't take risks you won't achieve anything'

  • We promise value for money, and we try to do things in an innovative way, in areas where consumers are often ripped off, or not getting the most for their money. I believe we should do what we do with a sense of fun and without taking ourselves too seriously, too! If Virgin stands for anything, it should be for not being afraid to try out new ideas in new areas.
  • If you don't take risks you won't achieve anything.
  • I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.
  • Wine, like life, is meant to be enjoyed.

    Image: Sir Richard Branson, chairman and founder of the Virgin Group, is hoisted above a banner during the launch of the Virgin mobile services in Mumbai March 2, 2008. | Photograph: Sajjad Hussain/AFP/Getty Images

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