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Management gems from Richard Branson
October 3, 2008
'I don't think I'll ever retire'
Because I don't see Virgin as a company but as a way of life, I fully enjoy it. I don't think I'll ever retire.
If you get your face and your name out there enough, people will start to recognise you.
Many people know the Virgin brand better than the names of the individual companies within the group.
I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, then marketing it should not be difficult.
Image: Branson poses with air hostesses as he arrives on the inaugural Virgin Atlantic flight from London's Heathrow arrives at Dubai International Airport. | Photograph: Chris Jackson/Getty Images
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