|
|
 Email this Page |  Write to us
9 rules of innovation from Google
March 11, 2008
4. Morph projects don't kill them
"Eric [Schmidt, CEO] made this observation to me once, which I think is accurate: Any project that is good enough to make it to Labs probably has a kernel of something interesting in there somewhere, even if the market doesn't respond to it. It's our job to take the product and morph it into something that the market needs."
Google employees having lunch at the 'No Name Café,' an organic eatery at the Googleplex in Mountain View, California.
Photograph: Justin Sullivan/Getty Images
Also read: Now get paid to receive phone calls
|
|
|
Advertisement
