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9 rules of innovation from Google

March 11, 2008
3. A license to pursue your dreams

"Since around 2000, we let engineers spend 20% of their time working on whatever they want, and we trust that they'll build interesting things. After September 11, one of our researchers, Krishna Bharat, would go to 10 or 15 news sites each day looking for information about the case. And he thought, Why don't I write a program to do this? So Krishna, who's an expert in artificial intelligence, used a Web crawler to cluster articles."

"He later emailed it around the company. My office mate and I got it, and we were like, 'This isn't just a cool little tool for Krishna. We could add more sources and build this into a great product.' That's how Google News came about. Krishna did not intend to build a product, but he accidentally gave us the idea for one."

"We let engineers spend 20% of their time working on whatever they want, and we trust that they'll build interesting things."
A Google worker rides a Go-Ped scooter through the cafeteria at Google Press Day in Mountain View, California.
Photograph: Justin Sullivan/Getty Images
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