The company is about constantly challenging assumptions at the detailed level of work motions of the individual worker or at the level of corporate strategy.
In the Toyota Way 2001, it states, "We continue to search for breakthroughs, refusing to be restrained
by precedent or taboo."
Nonetheless, the Toyota Way is very rooted in Eastern culture. The challenge then becomes how can Toyota possibly bring the Toyota Way to Western countries when the basic cultural assumptions are in some cases antithetical to the local culture?
The answer to the question is that Toyota has brought key aspects of the culture to the West with remarkable success through a process of experimenting, reflecting, and learning. This book addresses how they have
managed to do this.
Image: The Scion t2B concept car on display in New York City. | Photograph: Jonathan Fickies/Getty Images.
Also read: World's 10 most women-friendly companies
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