Advertisement

Help
You are here: Rediff Home » India » Business » Budget 2008 - 09 » Photos
Search:  Rediff.com The Web
  Email this Page  |   Write to us

Back | Next

What makes Toyota world's most reputable firm

June 16, 2008

Ultimately this became a unique total system that has been adhered to religiously within Toyota.

It was the drive of an individual genius, who was a nail who stood out, who created one of the greatest accomplishments of the twentieth century -- the Toyota Production System.

There are similar stories in product development and sales.

For example, in product development, the main driver of innovation and of achieving aggressive targets is the chief engineer who has a very strong personality and is revered within Toyota culture.

The phrase "it is the chief engineer's car" is commonly heard giving tremendous credit to an individual who is presiding over the efforts of thousands of people.

Toyota has also been unusually open to learning from the West and becoming a global company moving beyond their conservative local roots. Sakichi Toyoda admonished, "Open the window, it is a big world out there." Toyota has refused to be shackled by tradition, whether Japanese or otherwise.

Image: Toyota Motor Corporation president Fujio Cho introduces minivan Isis during a press preview in Tokyo. | Photograph: Kazuhiro Nogi/AFP/Getty Images.

Also read: Nilekani on 6 things that changed India

Back | Next
© 2008 Rediff.com India Limited. All Rights Reserved.Disclaimer | Feedback