|
|
 Email this Article |  Write to us | Print this Article
New launches
What: Contest
Known as: Ajay se Panga contest
Launched by: Bagpiper whiskey
Details: Ajay Se Panga consumer promotion was a two-tier activity. At the first level, consumers across India participated in Bollywood stunts on a Bagpiper float showcasing their strength, style and smartness.
There were 10 such floats that covered more than 400 towns. The winners who proved their mettle in the selection rounds were flown to Delhi to challenge Ajay Devgan in the mega finals.
The second-level activity, the mega finals, was a team event where the selected winners competed against Ajay's stunt team in exciting Bollywood Stunts to acquire a Bagpiper case.
|
|
|
Advertisement
