Product: Boost
Ad Agency: JWT

GlaxoSmithKline Consumer Healthcare's chocolate health drink Boost (click here to check the ad) television commercial features cricketer Virendra Sehwag along with Sachin Tendulkar.

The ad, which went on air from September, shows the two players marooned on an island, yet dedicated to the sport they enjoy playing.

Sabal Sekhawat of Big Picture produced the ad which was shot in Mumbai and Malaysia with JWT as the creative agency. Targeted at children and teens, the campaign is being aired on major Indian television channels.

Kapil Dev endorsed Boost in 1986, Sachin Tendulkar in 1989 and Virender Sehwag joined them in 2002. Sehwag also joins actress Mahima Chaudhary to endorse Mayur Suitings.

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