Earlier this year, Sanjay Kapoor's debut as a villain in Vinay Shukla's Koi Mere Dil Se Pooche fetched him rave reviews. The film fared abysmally at the BO.

However, the actor is positive about Soch: 'Soch being a good film, will run.'

Close on the heels of the release of Soch comes elder brother Boney Kapoor's Shakti -- The Power (Nana Patekar, Karisma Kapoor) and J P Dutta's LoC (Abhishek Bachchan, Sanjay Dutt, Ajay Devgan, Nagarjuna, Saif Ali Khan, Sunil Shetty, Akshaye Khanna, Manoj Bajpai, Karan Nath, Sanjay Kapoor, Bikram Saluja, Munish Kohli, Himanshu Malik, Amar Updhayay).