There is, says flamboyant British entrepreneur Richard Branson, a method to his madness. If his dangerous stunts and bizarre behaviour get him, and more importantly his companies, on the front pages of newspapers, Branson will more than gratefully go a little crazy.
The man who entered businesses because he believed he could do it better, or because he thought the existing players were short-changing customers, has interesting business mantras that he lives by.
A self-confessed dyslexic -- he still mis-spells words -- who was not able to complete his graduation, Branson believes his biggest strengths are his family, his love for people, his love for life and his ability to work extremely hard. Not to mention, of course, a strong sense of the outrageous enhanced by a strong sense of drama.
Read on to find out, in his own words, what makes this unforgettable entrepreneur -- whose energy belies his 58 years -- click:
Text: Rediff Business Desk
Image: Richard Branson poses in front of a Virgin Atlantic Boeing 747 before it embarks on the first test flight using bio-fuel made from coconut oil at Heathrow Airport London on February 24, 2008. | Photograph: Ben Stansall/AFP/Getty Images
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