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E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014. India's new economy, led by e-commerce companies, start-ups......

Indians still flock to e-tailers despite several glitches

On Tuesday, while several consumers took to social media to share their grievances about the Snapdeal site crash, many others said they visited the website to either compare prices or for window......

E-commerce to drive advertising spend this festive season

This festive season could see a barrage of ads from companies such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr. Joining them will be other e-commerce entities, too, as the festive......

E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Digital medium gains populairty this IPL season

As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and......

Set Max premium ad rates for IPL auction

Multi Screen Media, which will telecast live the upcoming players' auction for The Indian Premier League's fourth season on Set Max, is selling advertising slots for Rs 50,000 per ten seconds, a......

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Zenith Optimedia

News for Zenith Optimedia

E-commerce, start-up boom swells India's advertiser base

Indians still flock to e-tailers despite several glitches

E-commerce to drive advertising spend this festive season

E-commerce ad spends to beat HUL's in a year

Digital medium gains populairty this IPL season

Set Max premium ad rates for IPL auction

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