Games that brands play

You are playing a game on your mobile, or even online, and you have to score a goal. Look closely and you find that the scoreboard in the background clearly says Coca-Cola. That's advergaming for......

Reliance ADAG to invest $100 mn in gaming portal

Reliance ADA Group announced the launch of its online casual gaming portal Zapak.com on Saturday. Rajesh Sawhney, president of Reliance Entertainment said, "With the world's largest youth......

Gaming firms woo women

Advertisement-driven businesses mean targeting decision-makers. Most firms believe it is now women and thus women-centric games will flood the market. Indian gaming companies plan to target women......

Buy cricket teams online, make money!

Even as IPL franchise owners continue to face the heat from income tax authorities amid allegations of financial irregularities, netizens are making quick bucks after buying their favourite teams......