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Sport is now as much about the game as money, tamasha, showmanship

Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta. As I left home reluctantly for the airport, I may have, in a nutty moment not unusual for sport-lovers,......

Why's Mukesh Ambani Betting Big On Media

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar. Kindly note the image has been published only for representational......

What happens if India bans Chinese smartphones

Chinese mobile brands are deeply entrenched in the Indian market. A move to bar them may send a bold diplomatic message. But its cost for the local industry is anybody's guess. In the event that......

When it comes to sports sponsorship, cricket is still the king

A true indicator of the country’s fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.......

The digital disruption that is tearing through Indian media

Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer. Photograph: Kind courtesy......

Is it time for cricketers to worry?

Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania. IMAGE: Virat Kohli, seen here promoting TISSOT watches, is......

How TV viewing has changed

'In the lockdown, family viewing became even more important.''Kids saw adult content and adults saw a lot of kids content.''The audience is no longer just the housewife, but the whole......

Sonakshi Sinha gets ready for Kabbadi

Here's what your favourite Bollywood celebrities are tweeting: Sonakshi Sinha, who recently bought a kabbadi team which is a part of the newly-formed World Kabbadi League, recently shot for the......

Forget football, these Brits are obsessed with kabaddi!

IMAGE: George Wellington tackles a player during a Kabaddi match at the London School of Economics. Photograph: Hollie Adams/Reuters The mention of kabaddi often leaves Britons scratching their......

Now, A Pro Govinda League!

Rediff.com Photographer Satish Bodas and Videographer Afsar Datayar capture glimpses from the first Pro Govinda League organised by the Maharashtra government at the National Sports Club of India......

Virat-Anushka, Ranveer-Deepika Raise Glam Quotient

Hitesh Harisinghani/Rediff.com captures all the action at the Indian Sports Honours 2023 event in Mumbai on Thursday night. IMAGE: Virat Kohli and Anushka Sharma. Photographs: Hitesh......

Can P T Usha Fix The IOA?

Ms Usha may soon discover that winning four gold medals at the Asian Games and qualifying for the Los Angeles Olympics is a walk in the park compared with the challenges of stabilising governance......

Athletics Worlds: Neeraj looks to break new ground

IMAGE: Olympic champion javelin thrower Neeraj Chopra wants to work more on his technique in order to improve his overall performance. Photograph: Kai Pfaffenbach/Reuters As India prepares......

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