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William Horlick

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The Horlicks mantra: How to be the market leader for 80 years and counting

 The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota......

40 years....and now: How Horlicks grew up with the times

 Horlicks has had its most eventful run in the last 40 years, changing its positioning with changing times.   Photograph: Courtesy,  GlaxoSmithKline Before the advent of plastic......

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