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UK bans 'misleading' Kelloggs Special K advertisement

 Authorities in Britain have banned the Kelloggs 'Special K' advertisement for 'misleading women' about the calorific value of a typical bowl of the breakfast cereal.The advertisement by Kellogg's......

Weetabix to stir up cereal mart in India

 The breakfast cereal category in India is heading for more competition. British food company Weetabix announced its entry into India today. The company, which has whole-wheat-based products such as......

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