Brands try to swing with Spider-Man 2

The release of Spider-Man 2 in India on Friday, will see the film's producers Sony Pictures Entertainment unleash a slew of promotional campaigns along with several national and regional brands.The......

Mondelez to ride on Batman v/s Superman

The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......

Outsourcing bug bites Hollywood too

With its ever increasing popularity, the Indian film industry, which is already generating more than $ 11 billion annually, is now luring foreign producers too for investment, say experts. "The......

3D screens are gaining popularity

Around five months earlier, Shrikanth Ghanekar, a city-based wholesale textile exporter, watched a 3D film for the first time. The film, Haunted, was being screened at Regal Cinema in Mumbai, and......

Dam 999 goes to the Oscar library

The screenplay of English film DAM 999 has been officially selected to be placed in the Library of the Academy of Motion Picture Arts & Sciences.The Oscar Library has added the screenplay as part......

Will penguins humble James Bond?

Could Happy Feet, an animated fable about singing penguins, kick off the two-week champ Borat from the American box office pedestal? Or will the honour go to the newest James Bond caper Casino......

Why the industry is cheering for Padmavati, Tiger Zinda Hai

We saw Judwaa 2, Golmaal Again!!! and Secret Superstar drive box office collections. Now, watch out for Padmavati and Tiger Zinda Hai in December. IMAGE: Padmavati. It's largely been a......

CC2C disappoints in North America

Chandni Chowk To China failed to kung-fu its way into box-office history in North America. The much-hyped film -- the first Hindi movie produced by Warner Bros -- grossed an unspectacular $650,000......