After Google, Wagh Bakri attempts ad roadblock on Republic Day

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels. When the entire nation and the world will be hooked to the television sets, following US President Barack......

Inflation slows down packaged tea consumption growth

Packaged tea consumption in India has been under pressure due to inflation across the consumption basket coupled with higher tea prices. Photograph: Suzanne Plunkett/Reuters This is forcing tea......

Tata Cha brews some nostalgia along with tea

Tata Cha cafes hope to create a feel of a roadside tea cart, casual college canteens, old Irani cafés and even the chai joints encountered on journeys through the Indian countryside. A......

Can India have cult brands?

What does it take for a brand to achieve iconic status? Has any Indian brand reached the levels of customer empathy as, say, Harley-Davidson, Starbucks and Apple? Anmol Dar, managing director,......