That means a manufacturer looking at a market like India needs to decide whether small, cheap cars or small, expensive cars or both will work better for them, says Pavan Lall. IMAGE: Maruti Suzuki......
Bollywood has always had a special fascination with wheels, be in motorcycles or cars. So it was no wonder that a special enclave was created at the ongoing Auto Expo 2016 in Greater Noida to tip......
New electric and hybrid vehicles are on display as manufacturers plug into environment-friendly segment. New and environment-friendly mobility solutions are engaging the automobile......
Alex Bogusky often touts a maxim: "Our basic philosophy is we're going to take a brand and make it famous." Bogusky is chief creative officer of Crispin Porter + Bogusky, a Miami- and Boulder,......
The headlong dash by global automotive players to set up low-cost manufacturing capacity in China's hyper-growth auto market is a familiar story. So is the relentless price-cutting pressure and......
Shah Rukh Khan, who's turned into the ultimate marketing champ with RA.One promotions, has kicked it up a notch.The actor launched RA.One deodorants in association with Cinthol at Filmcity in......
When we heard of Maxim's Top 100 list of the hottest women on the planet, we were curious to see if any of our Bollywood babes made it to the list. And surprise, surprise, not only did they make......