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The secret to being memorable!

Engage, don't entice, advises advertising guru Sandeep Goyal. As an advertising professional of 30 years, I tend to believe that I am largely immune to the lures and promises of commercials.......

The dancing legends wowing India

Bharata Natyam legends Shanta and V P Dhananjayan discover they are a national sentation after their Vodafone ads.Nikita Puri encounters a couple who believe in breaking moulds. IMAGE: Shanta and......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Is IPL the safest property to invest in?

Image: Only live cricket is worth investing in. Photograph: Rupak De Chowdhuri/Reuters Over the years, Brand IPL (Indian Premier League) has been in the news for both right and......

Vodafone rings in the need for speed for IPL

The company backs ‘fastest network’ claim with speedtest data; to form the theme for its IPL campaign, made up of short and frequent advertisments Memorable campaigns never stop......

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Rediff News

Vodafone Zoozoos

News for Vodafone Zoozoos

The secret to being memorable!

The dancing legends wowing India

Celebrity endorsement becomes a risky business

Is IPL the safest property to invest in?

Vodafone rings in the need for speed for IPL

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