Vivek Couto

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MX Player Is The Horse To Bet On In OTT Biz

At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach. Bhay traces the life and mysterious death of......

How long will OTTs survive?

The argument that the pandemic has given a boost to streaming video is fallacious.Only three OTTs saw a rise in viewership; the others fell.Vanita Kohli-Khandekar reports. IMAGE: Patralekhaa in......

From Saas-Bahu to 24, how TV is changing the show

As returns from fiction fall, broadcasters are experimenting with high-cost programming and new genres to grab more eyeballs. But can production houses rise to the challenge? Yudh, Amitabh......