A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......
MindShare India, one of the largest media agency networks, is restructuring its management.The company, which is part of Martin Sorell's WPP group, has appointed R Gowthaman as managing director,......
This television channel airs commercials of Hindustan Lever exclusively. Hindustan Lever's media buying agency, MindShare, a WPP group outfit, has started its own cable TV channel, T Matrix, in......
Come April 18 and the advertisers will have compelling reasons for diverting their advertising budget from other television channels to Set Max - the host broadcaster of the Indian Premier League......
The Indian Premier League (IPL), the Board of Control for Cricket in India's (BCCI) Twenty20 tournament, is estimated to generate an advertising revenue of over Rs 600 crore in its first season. In......