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Urzza

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Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice drinks.  Twenty-five years after parting ways,......

Bisleri enters energy drink segment with caffeine-free URZZA

Leading packaged drinking water firm Bisleri International has forayed into the energy drink segment with 'URZZA' and is eyeing a sales target of 10 million cases (24 cans) in one year, a senior......

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