Television Audience Measurement

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Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

Modi Is Being Outnumbered And Out-Rallied

This time Modi has no emotive message to take to the stump. Muscular nationalism doesn't work against the backdrop of China's successive inroads into Indian territory. Rising prices is a sore point......

Charles commits to 'lifelong service' in 1st address as king

Queen Elizabeth was a "life well lived", her son and successor Charles said on Friday in his maiden televised address as King to a grieving nation as he vowed to carry on his "darling mama's"......

Lesson For Rahul and Priyanka...

Measure each word you utter in public, advises Virendra Kapoor. IMAGE: Congress leaders Rahul Gandhi and Priyanka Gandhi Vadra launch the party's youth manifesto for the Uttar Pradesh assembly......

TRP scam: Ex-BARC CEO Partho Dasgupta gets bail

After spending over two months in jail in the alleged TRP rigging scam, ex-Broadcast Audience Research Council (BARC) CEO Partho Dasgupta was given bail on Tuesday by the Bombay high court which......

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

283 million viewers for IPL in opening week

The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.Urvi Malvania reports. IMAGE:......

TV had a good year in 2018

'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India. Photograph: Kind......

What Trai order will mean for TV watching

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.Urvi Malvania reports. 2019 may not start on a great......

What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The......

The Real Star Of Lapatta Ladies

'There's a very strong feeling of sisterhood that I feel is missing in Indian households.' 'I genuinely advocate the feeling of sisterhood because I feel that some of the strongest bonds,......

'It's Not Sexualised Nudity'

'I made it very clear even at the casting process that there was going to be a lot of nudity. And I wanted to be sure that it would be done with ease.' IMAGE: Demi Moore, right, and Director......

Who Will Win Bigg Boss OTT 3? PREDICT!

Bigg Boss OTT Season 3 has been a roller coaster ride, filled with high-voltage drama and entertainment. As the show inches towards its grand finale on August 2, finalists Ranvir Shorey, Sana......

Why Priyanka is UNSTOPPABLE!

I have heard cynics say that Priyanka Chopra Jonas as we know her today is the creation of a PR machinery, but that is rather a poor reading of a determined woman and the work she has done to get......

A REBEL Called Preity Zinta

'I am not the kind of person who will stand up and complain. I have no complaints against anyone.''If I've been away from the entertainment industry, it's because I am not into selling......

India-Pakistan epic surpasses IPL final on HotStar

IMAGES: Fans get into the mood for the India-Pakistan game. Photograph: Adnan Abidi/Reuters The India-Pakistan match of the ICC Cricket World Cup played on Saturday created a new viewership......

When Pelemania Gripped India

The enormous structured global advertising machinery that surrounds every football game on the planet today?Pele was perhaps single-handedly responsible for all of it.By just being brilliant,......

Sunday's Blockbuster streaming was all Ind-Pak cricket

IMAGE: Fans had a great time watching the India-Pakistan matches on Inox screens. Photograph: Inox Twitter It was a Sunday blockbuster with over 1.8 crore viewers tuning into the India-Pakistan......

Alonso apologises to 'legend' Hamilton after Spa spat

IMAGE: Alpine's Fernando Alonso arrives ahead of the Dutch Grand Prix. Photograph: Piroschka Van De Wouw/Reuters Fernando Alonso apologised on Thursday for calling Lewis Hamilton an idiot......

Kolkata 2001: The Odyssey, viewed from the sidelines

20 years ago this week, India and Australia played one of the greatest Test matches in cricket history.Sreehari Nair relives the sound and the fury of that unforgettable game at the Eden Gardens.......

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