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India TV ranks 2nd in weekly TAM rating

Television viewers have given the thumbs up to tabloid-like content on news channels by making Rajat Sharma's India TV the second most popular after Aaj Tak. According to viewership measuring......

Raymond targets small town India

Premium textile and apparel major Raymond has just debuted in the textile economy segment.The launch of 'Makers', priced at a range of Rs 250-390 per metre, is the culmination of a process that......

Omnicom buys 51% stake in Anil Ambani's Mudra

Leading global advertising and marketing communications services company, Omnicom Group Inc, said on Monday that it has reached an agreement with Anil Ambani-led ADAG to buy a 51 per cent stake in......

US elections: Lessons for Indian politicians

Indian political parties could learn a few lessons from the digital media campaigning chapters of the US Presidential elections. Both the presidential candidates used digital media to cut through......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

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Tbwa India

News for Tbwa India

India TV ranks 2nd in weekly TAM rating

Raymond targets small town India

Omnicom buys 51% stake in Anil Ambani's Mudra

US elections: Lessons for Indian politicians

Should the Satyam name be retained?

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