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Tata Sky Ceo Vikram Kaushik

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Tata Sky DTH launched in India

Tata Sky, the DTH venture of Tata group and Rupert Murdoch's Star group, on Monday went on air with the initial cost to users pegged at Rs 4,000 toward satellite dish and other hardware.Tata Sky......

Tata Sky's trump card to success

Vikram Kaushik, CEO and MD, Tata Sky, claims to have found the trump card to accumulate a customer base that is inching towards the 1.5-million mark. He tells Priyanka Joshi how the company, an......

Tata-Star DTH service named T-Sky

The Tata-Sar direct-to-home joint venture Space TV on Thursday announced the name of its DTH service as T-Sky while name of the JV is also proposed to be changed to Tata Sky Ltd."The branding of......

Sun Direct mantra: Be regional, think national

Its ad-jingle 'Tan tana tann' has come true all the way. Sun Direct DTH has become the second largest direct-to-homesatellite TV operator in the country. There are presently around 20 million DTH......

Big TV's DTH launch to set off price war

The battle for subscribers in the direct-to-home space is set to get hotter, with new player Big TV expected to fire a price war. Anil Dhirubhai Ambani Group's Big TV will be commercially launched......

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