Sun Direct mantra: Be regional, think national

Its ad-jingle 'Tan tana tann' has come true all the way. Sun Direct DTH has become the second largest direct-to-homesatellite TV operator in the country. There are presently around 20 million DTH......

Tata Sky's strategy to attract more customers

There is a new pecking order in the world of DTH (direct-to-home) services. Sun Direct has replaced Tata Sky as the number two after Dish TV with 5.3 million subscribers. But this doesn't seem to......

Big TV's DTH launch to set off price war

The battle for subscribers in the direct-to-home space is set to get hotter, with new player Big TV expected to fire a price war. Anil Dhirubhai Ambani Group's Big TV will be commercially launched......

Tata Sky's trump card to success

Vikram Kaushik, CEO and MD, Tata Sky, claims to have found the trump card to accumulate a customer base that is inching towards the 1.5-million mark. He tells Priyanka Joshi how the company, an......