Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......
Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar......
Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......
Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......
Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......
Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......