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The neta seeks your Like before your vote!

 Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

The adman who headed Dera chief Gurmeet's business

 Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

With 'apni hi gadi samjho,' Uber aims to break outsider tag

 With a new campaign that talks about apnapan, Uber challenges Ola's homegrown narrative.Alnoor Peermohamed reports.Illustration: Uttam Ghosh/Rediff.com It has not been an easy year for global......

Airtel is 4G ready but few hurdles may come in the way

 There are areas in metros such as Delhi, Mumbai and Bengaluru, where consumers are only able to access 3G speeds due to want of adequate cell sites or fewer 4G-enabled towers. Bharti Airtel,......

40 years have passed, the Nirma girl still endears

 Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The rise and rise of creative hotshops

 Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Dhoni, Bhajji, Sehwag go topless in new ad

 Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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