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IPL viewership slump worries advertisers

Blame it on fatigue, format or form, television ratings for the fifth edition of the Indian Premier League cricket tournament has been the lowest ever among the editions of the tournament till......

Maruti: Largest sports advertiser in 2006

Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006. The automobile major has maintained its leadership......

Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

What Trai order will mean for TV watching

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.Urvi Malvania reports. 2019 may not start on a great......

Why do brands fret over ratings blackout

Advertisers are worried about the imminent ratings blackout. The country’s sole ratings agency, TAM, has expressed its inability to undo its cross-holdings in a month, following a government......

Shah Rukh Joins Bollywood's BALD and BEAUTIFUL

Hair is elemental in a Bollywood movie star's beauty. From songs dedicated to reshmi zulfein to entry scenes full of dreamily flying silky tresses, the fixation is loud and clear. In such a limited......

Deepika Padukone: Bollywood's hottest desi girl!

Nobody does ethnic chic as well as D-Pad!Being a Kannadiga born in Denmark, raised in Bangalore and pursuing a career in Hindi films in Mumbai, Deepika Padukone is as eclectic as it gets. It's a......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Women's World Cup Final Rewrites History

IMAGE: Spain celebrate winning the World Cup final. Photograph: Asanka Brendon Ratnayake/Reuters Spain defeated England 1-0 in the final of the Women's World Cup on Sunday, capping off a......

Nikhat begins Asian Games campaign with dominant win; Preeti cruises to QFs

Photograph: Kind Courtesy Boxing Federation of India In a rematch of World Championship final, top Indian boxer Nikhat Zareen outclassed Vietnam's Thi Tam Nguyen 5-0 to move to the women's 50kg......

Asian Games: Boxers aim to better medal count and grab Olympic berths

Photograph: Kind courtesy Nikhat Zareen/Instagram The coveted Olympic berths will serve as extra motivation to the India boxers when they step in the ring in the Asian Games here from Sunday,......

Women's WC: Record TV figures in Spain, England

IMAGE: Spanish fans celebrate. Stadium crowds at the 2023 tournament hit a total of over 1.9 million fans. The previous record was 1.35 million set at the 2015 Women's World Cup in......

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