Media buyers bat for IPL for better returns

Media planners and executives of TV rating agencies say general entertainment channels have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of......

Set-top boxes can't capture viewership: TAM

Will the set-top boxes installed to access pay channels in the post conditional access system regime, create a parallel audience measurement system?The answer is no, if TAM Media, India's only......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

'Nielsen said would check for tampering, was inert'

The NDTV-Nielsen showdown has reached the finality early this year when in January, NDTV's executive vice-chairperson Narayan Rao wrote to Nielsen's chief executive officer David Calhoun about data......

Seeking parochialism

Not so long ago, there was random moaning about increasing parochialism in Indian cricket. Players were being booed in the home stadiums of their perceived rivals; it was no longer about wanting......