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Tam Media Research Ceo L V Krishnan

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North or South, TV viewers speak one language

 Are Hindi-speaking markets and the four southern states really poles apart on TV viewing habits? It wouldn't seem so, according to research showcased by TAM Media Research CEO L V Krishnan at......

Changing trends of TV viewership

 TAM Media Research has dominated the Indian television viewership monitoring market for the last 10 years. The government is now inclined to bring more players into the fray and to play an active......

How niche TV channels compete with giants

 As contest prizes go, this one is out of this world. Literally. When Bindass TV launched last month, it offered to take viewers to a place normally reserved for its broadcast satellites: outer......

Govt to tighten the noose on TV news ratings

 Peeved by the latest sting operation by the Hindi news channel, Live India, information and broadcasting ministry is planning to clamp down on the system of Television Rating Points (TRPs), an......

Content, pricing key to CAS, says study

The success of the conditional access system will depend be on content and pricing, according to a TAM Media Research study.L V Krishnan, CEO, TAM Media Research, said that pricing would be......

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