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Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014. India's new economy, led by e-commerce companies, start-ups......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......

Boom time for cinema advertising

With almost 315 screens across 88 multiplexes in the country, cinema advertising in India may just about be taking off. TAM-Adex figures show that in 2004, cinema advertising touched Rs 375 crore......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......

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Tam Adex

News for Tam Adex

Advertisers feel the heat of Bollywood drug abuse probe

Brand Dhoni remains unbeatable despite slow fadeout

E-commerce, start-up boom swells India's advertiser base

IPL evokes cold waves in brand campaigns

Boom time for cinema advertising

The Big Star Players in the Ad World

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