Among the many pearls of wisdom he bequeathed me, this one is probably the most precious: If you don't enjoy what you have created, how will anyone else?Manish Jhaveri remembers the legendary adman......
Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said......
Advertising is a team business and the firepower few admen bring is unheard of, says Mohammed Khan. I came to India in 1971, after working in London for about eight and a half years. Most of the......
Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......
Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......
Amul advertisements are among the best ad campaigns in India. Entertaining and captivating, these ads have made lasting impressions since decades.The Amul advertisement journey began in 1966, when......