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Sumanto Chattopadhyay

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Oh no, I'm being watched online! And so are you!

You could be emailing a family member to tell them you have piles (God forbid!) and up pops an ad for an ayurvedic remedy, writes Sumanto Chattopadhyay. I just received and then forwarded an email......

Ad world's creative pool shrinks

 Pressure on agencies' margins has affected salary hikes, creating an opportunity for the burgeoning entertainment sector to poach on the limited talent pool. India's advertising industry is facing......

Brands outsource ideation to India for their global campaigns

 For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Videocon's new brand building campaign

 It's another take on an ageless Hindi film script. Two brothers are separated in a crowded mela (fair), while pursuing their respective interests - crushed ice candy and balloons. The children are......

Tea board woos the coffee savvy

 The Tea Board's new campaign aims at making the cola-coffee-savvy generation sip a cuppa instead.Two middle-aged men dressed in suits greet each other with an extreme formality that would be more......

After Beckham, Chadha tries commercials

 Gurinder Chadha's fans have been eagerly awaiting the director's next film, after last year's Bride and Prejudice, her Bollywood inspired take on Jane Austin's classic novel. Later thisyear, fans......

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